AI, dealership growth, and the commercial truck industry.

Practical insight from the team building AI-powered websites, e-commerce, and marketing for truck, trailer, and equipment dealerships.

• Buzznerd Returns to the Karmak Conference & Expo for a 6th YearWe're heading back to St. Louis for our sixth Karmak Conference & Expo, October 20–22. Come find our booth and meet our new VP of Sales, David Fisher.
• Why Total Cost of Ownership Is Now Part of How Fleet Buyers Evaluate Your Inventory OnlineFleet buyers are calculating $2.34 per mile in operating costs before they contact a dealer. Here is what TCO data they look for online, and how dealers can give it to them.
• October Commercial Vehicle Market Pulse: Key Data Points Dealers Need Right NowClass 8 orders down 41% YoY in September. EPA 2027 engine surcharges of $8,000–$15,000 are locked in. Used inventory moving in 56 days. Here is what the October data means for commercial truck dealers.
• How Commercial Dealers Can Market to the Segments That Are Actually Growing in Q4 2026Not every commercial truck segment is moving the same way in Q4 2026. Here is which buyer types are actively purchasing, what is driving their decisions, and how dealers should be positioning their marketing toward them.
• What an Increase in Aged Inventory Means for How Dealers Should Be Marketing Right NowAged inventory is costing commercial truck dealers $32–$48 per unit per day in holding costs. Here is what the accumulation signals and how dealers should adjust their marketing strategy now.
• What Makes a Commercial Truck Listing Trustworthy to BuyersCommercial truck listing trust signals determine whether a fleet buyer contacts your dealership or moves on. Here is what buyers actually evaluate before they pick up the phone.
• New Truck Demand vs. Used Truck Demand: Where Are Dealers Seeing the Opportunity?New vs used commercial truck demand in 2026 is telling two different stories simultaneously. Here is what the latest data reveals about where buyers are and where the opportunity sits for dealers carrying both.
• 5 Market Shifts Shaping Commercial Truck Dealer Strategy Heading Into 2027Commercial truck dealer strategy heading into 2027 is being reshaped by five specific market shifts. Here is what the latest data shows and what each shift means for how dealers need to be positioned.
• Signs Your Commercial Dealer Website Is Quietly Costing You LeadsA commercial dealer website losing leads without knowing it is one of the most common and expensive problems in commercial truck dealerships today. Here are the signs and what they are telling you.
• Modernizing an Outdated Commercial Truck Dealer Website: What Changes and WhyModernizing an outdated commercial truck dealer website is no longer optional. Buyers are judging your dealership online before they call. Here is what actually needs to change and the business impact behind each decision.
• AI-Ready Commercial Ecommerce: Making Your Parts and Units Findable by AIAI ready ecommerce is how commercial dealers make their parts and inventory visible to buyers searching on ChatGPT, Gemini, and Google AI. Here is what that looks like and why it matters now.
• Turning Your Parts Counter Into a 24/7 StorefrontSell parts online 24/7 and stop letting after-hours demand go unanswered. Here is what it looks like when a commercial dealer extends their parts counter into a round-the-clock revenue channel.
• Heavy Duty Truck Market Trends: What Commercial Dealers Need to Know in 2026The heavy duty truck market is in transition. After a prolonged and difficult downcycle through 2024 and most of 2025, the data coming out of mid-2026 tells a different story.
• What a High-Converting Truck Dealership Website Looks Like in 2026A high-converting truck dealership website in 2026 is built around how commercial buyers actually search and decide. Here is what separates the ones that convert from the ones that do not.
• Why Generic Auto Dealer Websites Fail Truck, Trailer, Equipment and Ag DealersDo you know why generic auto dealer websites fail? Here is exactly where those platforms break down and what a commercial-native website includes instead.
• Selling Truck and Equipment Parts Online: A Dealer's Getting-Started GuideSelling parts online turns your parts counter into a revenue channel that works after hours, on weekends, and without a staff member picking up the phone.
• How Commercial Truck Buyers Actually Search (It's Not Like Car Buyers)Spec-driven, fleet-minded, and research-heavy — commercial buyers behave nothing like retail car shoppers. Build your site for how they really search.
• Sometimes You Just Need a Talk With a HumanAI handles the busywork — but the best dealership experiences still know exactly when to hand a buyer to a real person.
• Modern Websites Build Buyer Trust Before the First Phone CallA modern, structured website does the trust-building work before a rep ever picks up the phone. Here's what that looks like for commercial dealers.
• Buzznerd Welcomes New VP of Sales — David FisherWe're thrilled to welcome David Fisher as VP of Sales, bringing deep commercial-dealership experience to the Buzznerd team.
• Evolving to Serve You Better: Nikki Molina Steps Into Chief Growth Officer RoleNikki Molina steps into the Chief Growth Officer role as Buzznerd continues to grow alongside its dealership partners.
• Beyond Google: Is Your Dealership Ready for the AI Search Revolution?Buyers increasingly start with AI, not a search bar. Here's what the shift means for dealership visibility — and how to stay in the answer.
• AI Search Optimization for Websites: 5 Critical Steps Your Site Can't IgnoreAI search tools now decide which businesses to surface. This guide shows how restructuring your key pages makes them easy for AI to understand — and easy for buyers to trust and act on.
• Arcadium Integration: 3 Powerful Ways Buzznerd Is Transforming Dealership OperationsOur Arcadium integration connects your dealership website directly to your CRM and inventory: real-time sync, instant lead capture, and marketing automation — all in one connected ecosystem.
• The AI Era Has Arrived: Is Your Dealership Website AI Ready?Buyers aren't searching — they're talking to ChatGPT, Gemini, and Copilot. If your site still relies on traditional SEO, you're becoming invisible to the most ready-to-buy traffic in the industry.
• Ever Heard of Freediving? Our CEO and Team USA Needs Your SupportJerry Van Galder is representing Team USA in freediving. Here's the story — and how you can cheer them on.
• Back for More! Buzznerd Returns to Karmak for a 4th YearOur fourth consecutive appearance at the Karmak Conference & Expo — come find us on the floor.
• Beyond Code: Cultivating a Human-Centric AI CultureReflections on building an AI culture that keeps humans — and human judgment — at the center.
• Jerry Van Galder to Speak at CVSN's “The Seminar” on AI ApplicationsBuzznerd's founder joins CVSN's “The Seminar” to talk real-world AI applications for commercial vehicle dealers.
• Let's Talk Technology in Dallas! 2024 HDA Truck Pride Annual ConferenceJerry Van Galder speaks at the 2024 HDA Truck Pride Annual Meeting in Dallas on dealership technology.
• Shaping a Digital Future: Elevating Customer Experiences at Campbell Supply CompanyHow we partnered with Campbell Supply Company to transform their digital landscape and operational effectiveness.
• Embracing the E-Commerce Technology JourneyWatch the 2023 HDA Truck Pride panel on navigating the e-commerce technology journey for parts and service.
• Top Benefits of Using a Dealership CRM SystemExploring how a CRM improves dealership operations and customer relationships — and what to look for in one.
• San Antonio Here We Come! 2023 UTA Annual ConferenceJoin us at North America's premier event for used-truck professionals — the UTA Annual Convention in San Antonio.
• Watermarks on Your Inventory Images? We Can Help.Our partnerships with key inventory platforms let us clean up watermarked images for a better buyer experience.
• That's a Wrap: Karmak Conference & Expo 2023!Highlights from one of the most dynamic industry events — the 2023 Karmak Conference & Expo.
• Navigating the eCommerce Highway with HDA Truck Pride (Part 2)Jerry Van Galder returns for Part 2 of the HDA Truck Pride webinar on parts e-commerce.
• Buzznerd Returns for the 3rd Time to Karmak Conference & Expo 2023!Our third consecutive appearance at the renowned Karmak Conference & Expo.
• Jerry Van Galder to Speak About AI-Powered E-Commerce at HDA Truck PrideBuzznerd's owner speaks about AI-powered e-commerce solutions at the HDA Truck Pride annual meeting.
• Buzznerd Joins the Used Truck Association (UTA)Buzznerd joins the UTA to help trucking-industry businesses thrive with AI technology and marketing.
• Buzznerd Launches First AI-Powered E-Commerce Platform in Partnership with KarmakA first-of-its-kind integrated e-commerce experience built in partnership with Karmak.
• Supply Chain Woes Ease, Trailer Orders Up to End 2022A look at easing supply-chain pressure and the uptick in trailer orders closing out 2022.
• The Connection Between Ergonomics, Productivity and Safety in TruckingHow ergonomics ties directly to driver productivity and safety across trucking operations.
• Showcase: Kriete Truck Centers AI-Powered Digital Storefront with HubSpot CRMA showcase of Kriete Truck Centers' AI-powered digital storefront, integrated with HubSpot CRM.
• A Different Perspective on Clean EnergyA fresh take on clean energy and what it means for the commercial trucking world.
• Survey: 18% of Drivers Say Trucking Industry Is Unsafe for WomenSurvey findings on safety and inclusion for women in the trucking industry.
• BIG NEWS: Buzznerd Becomes an Approved Facebook Marketplace Chat Partner!Buzznerd is now an approved Facebook Marketplace Chat Partner — unlocking a broad range of solutions to advertise your business, sell more trucks, and engage customers more efficiently.
• Happy Holidays from Buzznerd Trucks!This year has been a tough one for everyone. Trucking is the lifeline of this country — and we appreciate the dealers and millions of people who support our transport infrastructure.
• Transportation Funding Bill Part of Congress' Summer AgendaHouse lawmakers took up the yearly funding allocated for the U.S. DOT — including highway-program appropriations and a possible bump for trucking-safety oversight.
• Report: Driver Turnover Hit All-Time Low in Q1Weekly Stay Metrics data showed driver turnover spiking early in Q1 2020, then dropping to all-time lows in March as the pandemic took hold. Here's the breakdown by haul type.
• Mack Announces Active Steering for Granite ModelsMack Command Steer, an active steering system coming to Granite axle-back vocational models, monitors terrain and driver input to reduce effort and improve safety on the job site.
• All-Electric Peterbilt 579EV Now Available for OrderPeterbilt opened orders for the all-electric 579EV — tandem-drive Meritor e-axles, regenerative braking, and eligibility for California's HVIP purchase voucher.
• Truck Drivers Could Be Among the First in Line to Get COVID-19 VaccineAs the CDC rolled out its COVID-19 vaccine priority list, truck drivers were in the conversation as essential workers — and the American Trucking Association pushed to keep them there.
• VTNA Pursues Intuitive AI to Improve SafetyVolvo Trucks North America and Perceptive Automata are prototyping an intuitive AI that acts like a second set of eyes — predicting whether people, bikes, and cars will enter a truck's path.
• Enhanced Bendix System Available in Kenworth ModelsThe enhanced Bendix Wingman Fusion safety system — now on select Kenworth heavy and medium-duty trucks — adds highway-departure braking and multilane autonomous emergency braking.
• Work Truck Maintenance Trends and TechnologyFleets of all sizes still favor a combination of in-house and outsourced maintenance — here's what a Work Truck survey found, and why the technician shortage matters.
• Women in Trucking Ambassador Shares Passion for TruckingKellylynn McLaughlin, the first ambassador for the Women in Trucking Association, shares why she loves life on the road — and how modern trucks and truck stops make it easier for women to join the industry.
• Update: How COVID-19 Is Affecting Facebook Marketplace Leads for Commercial Truck and Trailer DealersAfter tracking Facebook Marketplace message trends through the summer, the data shows COVID-19 caused no dip in lead generation for commercial truck and trailer dealers — leads trended above average.
• How To Keep Your Customers Informed During Covid-19Practical ways dealers kept customers informed through the pandemic — clear homepage messaging, updated hours everywhere, ad-trend monitoring, and online credit applications.
• How COVID-19 Is Affecting Facebook Marketplace Leads for Commercial Truck and Trailer DealersWe expected Facebook Marketplace leads to drop with the COVID-19 shutdowns. Instead they held steady and bounced back in May — proving a reliable lead source even in a down economy.
• Buzznerd Trucks at ATD 2020 Show a Huge Success!Recapping a great ATD 2020 in Las Vegas — meeting DMS leadership, discussing integrations and partnerships, and sharing the Facebook Marketplace opportunity with dealers.
• Buzznerd Trucks Attends First ATD Show!Buzznerd headed to its first ATD Expo to show dealers a largely untapped lead channel — Facebook Marketplace — plus rapid-response services that turn inquiries into leads.
• ADA Lawsuits Against Dealers Are On The Rise — Make Your Website Accessible to Disabled UsersWebsite-accessibility lawsuits against dealerships are rising fast. Here's what web accessibility means, why it matters legally and ethically, and how to check where your site stands.
• Buzznerd Trucks Now A Facebook Marketplace Listing Partner!Buzznerd is now a Facebook Marketplace Listing Partner — an easy way for heavy truck, trailer, and equipment dealers to get inventory in front of the millions who shop vehicles on Marketplace each month.
• Salesman Spending Too Much Time on Facebook? Put Them to Work Answering Facebook Chat Requests From Your Website!Put Facebook Messenger on your dealership website so your team can answer inventory, service, and parts questions — capturing verified leads straight from buyers' Facebook profiles.
• The Pros and Cons of Running Your Own E-Commerce Parts StoreThinking about selling commercial truck, trailer, and equipment parts online? Here are the real pros — low overhead, 24/7 sales, metrics, SEO — and the cons to plan around.
• Buzznerd Trucks Launches New Kenworth Sales Co. WebsiteA look at the redesigned Kenworth Sales Company website — DMS/ERP-integrated inventory, new product pages, multi-language translation, and custom digital credit apps.
• Buzznerd Trucks Now A Preferred Partner of Truck Paper / Sandhills PublishingBuzznerd's preferred-partner alliance with Sandhills Publishing / Truck Paper integrates website technology with Sandhills' back-end cloud apps — instant inventory updates and no redundant uploads.
• Diesel Technician Job Website — A Complete Solution for Maintenance Talent ManagementBuzznerd built a full job platform for diesel technicians and related fields — candidate job alerts, search and resume tools, and a multi-job manager dashboard — with openings syndicated across a family of sites.
• Buzznerd Trucks Launches First Trailer Websites for Coast Hyundai Trailers and Intermountain TrailerBuzznerd's first trailer-dealer websites — Intermountain Trailer and Coast Hyundai Trailers — launch with automatic Truck Paper inventory sync, language translation, and interactive product pages.