We are excited to announce we are now a Facebook Marketplace Listing Partner. With over 20 million people clicking on vehicle listings every month, it made sense to provide an easy way for Heavy Truck, Trailer and Equipment Dealers get their commercial vehicle inventory on Marketplace. Initial testing has also shown positive results with more and more buyers using Facebook Marketplace to find their next Heavy Truck, Trailer or Equipment.
What is Facebook Marketplace?
In 2016, Facebook launched what they called Marketplace as a destination for shoppers to connect directly within Facebook. Initially, the intent was to connect people to buy and sell products and services between each other. Today however, the selling opportunity has expanded to allow local businesses to promote and sell their products and services where people actively shop. Facebook Marketplace delivers an interactive commerce experience in a way that only Facebook can, with these three distinct goals:
Why list in Facebook Marketplace?
Unique Reach: Each month, hundreds of millions of people come to buy and sell things on Marketplace.
Engaged Customers: In the US, 1 in 3 people on Facebook use Marketplace. It’s also now one of the most popular places in the US to shop online for used vehicles, and like I mentioned above, with more than 20 million people clicking on vehicle listings every month.
Tailored Experience: Facebook specifically designed Marketplace to help local sellers target buyers on-the-go with mobile-friendly listings and real-time messaging. Interested shoppers can communicate directly with a dealership via Facebook Messenger to inquire more about the vehicle.
What do I need to get started?
We need to make sure your inventory feed matches up with Facebook Marketplace requirements. Start by uploading it to us below. If all systems are a go, we will get you signed up and then need authorization to connect to your business Facebook page. It won’t be long after this that your pre-owned inventory will be made live and in front of potential customers on Marketplace!
